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Relational Political Marketing in Party-Centred Democracies: Because We Deserve It Helene P.M. Johansen New edition
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Relational Political Marketing in Party-Centred Democracies: Because We Deserve It
Helene P.M. Johansen
Offers a critical study of the way in which traditional market logic - derived from mainstream economics and managerial marketing - is commonly applied to democratic politics, within both political science and political marketing.
200 pages, includes 28 b&w illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de febrero de 2012 |
| ISBN13 | 9781409439059 |
| Editores | Taylor & Francis Ltd |
| Páginas | 240 |
| Dimensiones | 156 × 234 × 14 mm · 566 g |
| Lengua | Inglés |
