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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online Gerry McGovern
The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online
Gerry McGovern
Every website has a 'long neck' - a small set of tasks that are very important to your customers. If these tasks aren't easy and fast to complete, your customers will go elsewhere. In this book, Web content expert Gerry McGovern offers tried and tested tips to make your website the commercial asset it really should be.
224 pages, Screen shots
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de julio de 2010 |
| ISBN13 | 9781408114421 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 224 |
| Dimensiones | 174 × 234 × 13 mm · 385 g |
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