Konstantina Liwieratos

Competitive Advantage Strategy in Cultural Heritage Management (British Archaeological Reports British Series) Konstantina Liwieratos

This study looks at how cultural heritage and its funding can be integrated within broader contexts of marketing and tourism. It proposes a managerial model based on competitive advantage strategy, linking the preservation of cultural heritage to the economic interests of local communities through an integrated model of tourism and conservation. The report focuses on a case study-area of Mani, and examines factors which could contribute to the success or failure of such a management plan.