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Understanding Media Users: From Theory to Practice Wilson, Tony (University of Melbourne, Australia)
Understanding Media Users: From Theory to Practice
Wilson, Tony (University of Melbourne, Australia)
Understanding Media Users focuses on the blurred concept of the active audience at the core of media studies. Charting the complex terrain of screen reception theory and applied research, this new volume offers wide-ranging criticism of media effects.
232 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de septiembre de 2008 |
| ISBN13 | 9781405155663 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 231 |
| Dimensiones | 160 × 236 × 18 mm · 472 g |
| Lengua | Inglés |