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Blunders in International Business Ricks, David A. (University of Missouri, St. Louis) 4.º edición
Blunders in International Business
Ricks, David A. (University of Missouri, St. Louis)
* New and expanded 4th edition now covers even more examples. * Includes more than fifty new international business blunders. * Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
192 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de marzo de 2006 |
| ISBN13 | 9781405134927 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 192 |
| Dimensiones | 139 × 218 × 14 mm · 240 g |