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The Global Corporate Brand Book M. Morley
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The Global Corporate Brand Book
M. Morley
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
248 pages, 3 black & white halftones, 11 black & white tables, 16 figures
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 14 de mayo de 2009 |
| ISBN13 | 9781403996633 |
| Editores | Palgrave USA |
| Páginas | 230 |
| Dimensiones | 167 × 239 × 19 mm · 520 g |
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