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Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans Marin Marinov
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Marketing in the Emerging Markets of Central and Eastern Europe: The Balkans
Marin Marinov
The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.
176 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de junio de 2005 |
| ISBN13 | 9781403947505 |
| Editores | Palgrave USA |
| Género | Cultural Region > Central Europe |
| Páginas | 160 |
| Dimensiones | 149 × 223 × 18 mm · 362 g |
| Editor | Marinov, Marin Alexandrov |
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