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Market Matters: Exploring Cultural Processes in the Global Marketplace Christina Garsten 2004 edition
Market Matters: Exploring Cultural Processes in the Global Marketplace
Christina Garsten
Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.
252 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de noviembre de 2004 |
| ISBN13 | 9781403917577 |
| Editores | Palgrave USA |
| Páginas | 243 |
| Dimensiones | 140 × 216 × 17 mm · 435 g |
| Editor | Montoya, M. Lindh de |
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