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Digital Strategies in the Pharmaceutical Industry L. Lerer 2003 edition
Digital Strategies in the Pharmaceutical Industry
L. Lerer
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry.
256 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de enero de 2003 |
| ISBN13 | 9781403903792 |
| Editores | Palgrave USA |
| Páginas | 239 |
| Dimensiones | 161 × 244 × 20 mm · 521 g |