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New Activism and the Corporate Response Steve John 2003 edition
New Activism and the Corporate Response
Steve John
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation.
256 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de septiembre de 2003 |
| ISBN13 | 9781403903112 |
| Editores | Palgrave USA |
| Páginas | 308 |
| Dimensiones | 152 × 229 × 25 mm · 644 g |
| Editor | John, S. |
| Editor | Thomson, S. |