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Sport Business in the Global Marketplace H. Westerbeek
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Sport Business in the Global Marketplace
H. Westerbeek
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
256 pages, 1, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de octubre de 2002 |
| ISBN13 | 9781403903006 |
| Editores | Palgrave USA |
| Páginas | 241 |
| Dimensiones | 166 × 241 × 26 mm · 521 g |
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