Lead with a Story - Paul Smith - Libros - HarperCollins Focus - 9781400242375 - 9 de agosto de 2022
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Paul Smith
Lead with a Story

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Whether youre trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for todays leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated corporate storytellers. 3M banned bullet points years ago and replaced them with a process of writing strategic narratives. Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.
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Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 9 de agosto de 2022
ISBN13 9781400242375
Editores HarperCollins Focus
Páginas 288
Dimensiones 150 × 220 × 10 mm   ·   294 g
Lengua Inglés  

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