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R.E.D. Marketing: The Three Ingredients of Leading Brands Greg Creed
R.E.D. Marketing: The Three Ingredients of Leading Brands
Greg Creed
Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R. E. D. Marketing---a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de julio de 2021 |
| ISBN13 | 9781400223299 |
| Editores | HarperCollins Focus |
| Páginas | 288 |
| Dimensiones | 237 × 162 × 198 mm · 440 g |