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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand Steve Robinson
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Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Steve Robinson
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
224 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de junio de 2019 |
| ISBN13 | 9781400213160 |
| Editores | Thomas Nelson Publishers |
| Páginas | 224 |
| Dimensiones | 175 × 227 × 22 mm · 362 g |
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