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International Marketing: Utilize a digital approach in international marketing strategies Sue Ollerhead
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International Marketing: Utilize a digital approach in international marketing strategies
Sue Ollerhead
Use this practical postgraduate textbook to learn how to create effective international marketing strategies that balance company objectives, culture-specific needs and sustainability.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 3 de enero de 2027 |
| ISBN13 | 9781398626249 |
| Editores | Kogan Page Ltd |
| Páginas | 360 |
| Dimensiones | 170 × 240 × 15 mm · 666 g |
| Lengua | Inglés |
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