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Applied Consumer Psychology: How to use psychological insights in marketing Gareth J Harvey 1.º edición
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Applied Consumer Psychology: How to use psychological insights in marketing
Gareth J Harvey
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de diciembre de 2025 |
| ISBN13 | 9781398620797 |
| Editores | Kogan Page Ltd |
| Páginas | 432 |
| Dimensiones | 240 × 170 × 27 mm · 728 g |
| Lengua | Inglés |
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