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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue Kate Mackie
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B2B Marketing Fundamentals: Drive Impact Across Brand, Reputation, Relationships and Revenue
Kate Mackie
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
280 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de mayo de 2025 |
| ISBN13 | 9781398619647 |
| Editores | Kogan Page Ltd |
| Páginas | 248 |
| Dimensiones | 234 × 156 × 15 mm · 380 g |
| Lengua | Inglés |
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