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Consumer Behaviour: Understanding Consumers in a Digital Landscape Jean-Eric Pelet
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Consumer Behaviour: Understanding Consumers in a Digital Landscape
Jean-Eric Pelet
Understand consumer behaviour in a digitalized and competitive business landscape with this engaging, practical textbook.
440 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de marzo de 2025 |
| ISBN13 | 9781398618619 |
| Editores | Kogan Page Ltd |
| Páginas | 344 |
| Dimensiones | 171 × 239 × 22 mm · 592 g |
| Lengua | Inglés |
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