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Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy Sarah Montano 1.º edición
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Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy
Sarah Montano
Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.
384 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2025 |
| ISBN13 | 9781398617636 |
| Editores | Kogan Page Ltd |
| Páginas | 304 |
| Dimensiones | 240 × 169 × 20 mm · 516 g |
| Lengua | Inglés |
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