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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding Mandel, Jay (Founder)
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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding
Mandel, Jay (Founder)
Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
248 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de junio de 2023 |
| ISBN13 | 9781398609792 |
| Editores | Kogan Page Ltd |
| Páginas | 256 |
| Dimensiones | 155 × 232 × 15 mm · 396 g |
| Lengua | Inglés |
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