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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies Eleonora Cattaneo
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Managing Luxury Brands: A Complete Guide to Contemporary Luxury Brand Strategies
Eleonora Cattaneo
Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
320 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de marzo de 2023 |
| ISBN13 | 9781398606401 |
| Editores | Kogan Page Ltd |
| Páginas | 360 |
| Dimensiones | 234 × 155 × 21 mm · 538 g |
| Lengua | Inglés |
| Editor | Cattaneo, Eleonora |
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