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Innovative B2B Marketing: New Models, Processes and Theory Simon Hall 2 Revised edition
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Innovative B2B Marketing: New Models, Processes and Theory
Simon Hall
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
304 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de agosto de 2022 |
| ISBN13 | 9781398604766 |
| Editores | Kogan Page Ltd |
| Páginas | 376 |
| Dimensiones | 158 × 234 × 7 mm · 586 g |
| Lengua | Inglés |
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