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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First Helen Edwards
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From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Helen Edwards
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de febrero de 2023 |
| ISBN13 | 9781398604315 |
| Editores | Kogan Page Ltd |
| Páginas | 264 |
| Dimensiones | 234 × 156 × 16 mm · 402 g |
| Lengua | Inglés |
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