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The New Chameleons: How to Connect with Consumers Who Defy Categorization Michael R. Solomon
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The New Chameleons: How to Connect with Consumers Who Defy Categorization
Michael R. Solomon
Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.
296 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de febrero de 2021 |
| ISBN13 | 9781398600065 |
| Editores | Kogan Page Ltd |
| Páginas | 296 |
| Dimensiones | 164 × 710 × 24 mm · 2,11 kg (Peso (estimado)) |
| Lengua | Inglés |
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