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Advances in Corporate Branding - Journal of Brand Management: Advanced Collections 2017 edition
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Advances in Corporate Branding - Journal of Brand Management: Advanced Collections
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
19 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de noviembre de 2016 |
| ISBN13 | 9781352000078 |
| Editores | Palgrave Macmillan |
| Páginas | 205 |
| Dimensiones | 140 × 216 × 18 mm · 385 g |
| Lengua | Inglés |
| Editor | Balmer, John M. T. |
| Editor | Brexendorf, Tim Oliver |
| Editor | Kernstock, Joachim |
| Editor | Powell, Shaun M. |
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