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Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry Donze, Professor Pierre-Yves (Osaka University, Japan)
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Luxury Brand Management and Heritage Revival: Case Studies from the Swiss Watch Industry
Donze, Professor Pierre-Yves (Osaka University, Japan)
A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de enero de 2026 |
| ISBN13 | 9781350545328 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 176 |
| Dimensiones | 156 × 233 × 12 mm · 384 g |
