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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management Edward Elder 1st ed. 2016 edition
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Marketing Leadership in Government: Communicating Responsiveness, Leadership and Credibility - Palgrave Studies in Political Marketing and Management
Edward Elder
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.
156 pages, 2 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de julio de 2016 |
| ISBN13 | 9781349949182 |
| Editores | Palgrave Macmillan |
| Páginas | 148 |
| Dimensiones | 148 × 210 × 11 mm · 344 g |
| Lengua | Inglés |
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