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Applying Qualitative Methods to Marketing Management Research 1st ed. 2004 edition
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Applying Qualitative Methods to Marketing Management Research
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
292 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de diciembre de 2003 |
| ISBN13 | 9781349725069 |
| Editores | Palgrave Macmillan |
| Páginas | 292 |
| Dimensiones | 150 × 220 × 10 mm · 403 g |
| Lengua | Inglés |
| Editor | Buber, R. |
| Editor | Gadner, J. |
| Editor | Richards, L. |
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