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Marketing Identities Through Language: English and Global Imagery in French Advertising E. Martin 1st ed. 2006 edition
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Marketing Identities Through Language: English and Global Imagery in French Advertising
E. Martin
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
286 pages, XV, 286 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2006 |
| ISBN13 | 9781349526000 |
| Editores | Palgrave Macmillan |
| Páginas | 286 |
| Dimensiones | 150 × 220 × 10 mm · 385 g |
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