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Breaking Through: Implementing Customer Focus in Enterprises S. Vandermerwe 1st ed. 2004 edition
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Breaking Through: Implementing Customer Focus in Enterprises
S. Vandermerwe
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.
209 pages, XIII, 209 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de junio de 2004 |
| ISBN13 | 9781349517626 |
| Editores | Palgrave Macmillan |
| Páginas | 209 |
| Dimensiones | 139 × 215 × 16 mm · 302 g |
| Lengua | Inglés |
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