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Pro Logo: Brands as a Factor of Progress M. Chevalier 1st ed. 2004 edition
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Pro Logo: Brands as a Factor of Progress
M. Chevalier
In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.
322 pages, XIV, 322 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2004 |
| ISBN13 | 9781349514113 |
| Editores | Palgrave Macmillan |
| Páginas | 322 |
| Dimensiones | 152 × 229 × 27 mm · 516 g |
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