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Culture and Positioning as Determinants of Strategy: Personality and the Business Organization Tony Ellson 1st ed. 2004 edition
Culture and Positioning as Determinants of Strategy: Personality and the Business Organization
Tony Ellson
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.
270 pages, XIV, 270 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2004 |
| ISBN13 | 9781349513437 |
| Editores | Palgrave Macmillan |
| Páginas | 270 |
| Dimensiones | 150 × 220 × 10 mm · 367 g |