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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding D. Jackson 1st ed. 2003 edition
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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding
D. Jackson
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
179 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2003 |
| ISBN13 | 9781349509775 |
| Editores | Palgrave Macmillan |
| Páginas | 179 |
| Dimensiones | 156 × 231 × 14 mm · 281 g |
| Lengua | Inglés |
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