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Trendology: Building an Advantage through Data-Driven Real-Time Marketing C. Kerns 1st ed. 2014 edition
Trendology: Building an Advantage through Data-Driven Real-Time Marketing
C. Kerns
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
234 pages, 3 Illustrations, color; 58 Illustrations, black and white; XVI, 234 p. 61 illus., 3 illus
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de noviembre de 2014 |
| ISBN13 | 9781349502431 |
| Editores | Palgrave Macmillan |
| Páginas | 234 |
| Dimensiones | 232 × 156 × 16 mm · 376 g |
| Lengua | Inglés |