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Why People (Don’t) Buy: The Go and Stop Signals Amitav Chakravarti 1st ed. 2015 edition
Why People (Don’t) Buy: The Go and Stop Signals
Amitav Chakravarti
Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
223 pages, XV, 223 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de abril de 2016 |
| ISBN13 | 9781349499878 |
| Editores | Palgrave Macmillan |
| Páginas | 223 |
| Dimensiones | 138 × 214 × 17 mm · 308 g |
| Lengua | Inglés |