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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity A. Parment 1st ed. 2014 edition
Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
A. Parment
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
185 pages, XXI, 185 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de diciembre de 2015 |
| ISBN13 | 9781349495603 |
| Editores | Palgrave Macmillan |
| Páginas | 185 |
| Dimensiones | 150 × 220 × 10 mm · 244 g |