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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results D. Giannetto 1st ed. 2014 edition
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
D. Giannetto
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
240 pages, XVI, 240 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de enero de 2015 |
| ISBN13 | 9781349488957 |
| Editores | Palgrave Macmillan |
| Páginas | 240 |
| Dimensiones | 150 × 220 × 10 mm · 367 g |
| Lengua | Inglés |
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