Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results - D. Giannetto - Libros - Palgrave Macmillan - 9781349488957 - 27 de enero de 2015
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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results 1st ed. 2014 edition

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Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.


240 pages, XVI, 240 p.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 27 de enero de 2015
ISBN13 9781349488957
Editores Palgrave Macmillan
Páginas 240
Dimensiones 150 × 220 × 10 mm   ·   367 g
Lengua Inglés  

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