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Real Luxury: How Luxury Brands Can Create Value for the Long Term M. Pinkhasov 1st ed. 2014 edition
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Real Luxury: How Luxury Brands Can Create Value for the Long Term
M. Pinkhasov
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
228 pages, VIII, 228 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2014 |
| ISBN13 | 9781349484232 |
| Editores | Palgrave Macmillan |
| Páginas | 228 |
| Dimensiones | 140 × 214 × 15 mm · 306 g |
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