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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand M. Sicard 1st ed. 2013 edition
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Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand
M. Sicard
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
190 pages, XXIII, 190 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2013 |
| ISBN13 | 9781349443079 |
| Editores | Palgrave Macmillan |
| Páginas | 190 |
| Dimensiones | 150 × 220 × 10 mm · 254 g |
| Lengua | Inglés |
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