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The Rhetoric and Reality of Marketing: An International Managerial Approach Softcover reprint of the original 1st ed. 2003 edition
The Rhetoric and Reality of Marketing: An International Managerial Approach
It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.
202 pages, XIX, 202 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2003 |
| ISBN13 | 9781349431342 |
| Editores | Palgrave Macmillan |
| Páginas | 202 |
| Dimensiones | 150 × 220 × 10 mm · 290 g |
| Editor | Kitchen, P. |