Inclusive Branding: The Why and How of a Holistic Approach to Brands - Klaus Schmidt - Libros - Palgrave Macmillan - 9781349430154 - 2002
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Inclusive Branding: The Why and How of a Holistic Approach to Brands Softcover reprint of the original 1st ed. 2002 edition

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Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.


210 pages, XIV, 210 p.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 2002
ISBN13 9781349430154
Editores Palgrave Macmillan
Páginas 210
Dimensiones 150 × 220 × 10 mm   ·   294 g
Lengua Inglés  

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