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Marketing Psychology: The Paradigm in the Wings G. Foxall 1st ed. 1997 edition
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Marketing Psychology: The Paradigm in the Wings
G. Foxall
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
203 pages, XIII, 203 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de septiembre de 1997 |
| ISBN13 | 9781349398140 |
| Editores | Palgrave Macmillan |
| Páginas | 203 |
| Dimensiones | 215 × 139 × 16 mm · 290 g |
| Lengua | Inglés |
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