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The Superpromoter: The Power of Enthusiasm R. Vogelaar 1st ed. 2011 edition
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The Superpromoter: The Power of Enthusiasm
R. Vogelaar
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
222 pages, XVI, 222 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2011 |
| ISBN13 | 9781349330171 |
| Editores | Palgrave Macmillan |
| Páginas | 222 |
| Dimensiones | 150 × 220 × 10 mm · 373 g |
| Lengua | Inglés |
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