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The Phenomenon of Political Marketing Nicholas Jackson O'Shaughnessy 1st ed. 1990 edition
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The Phenomenon of Political Marketing
Nicholas Jackson O'Shaughnessy
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
286 pages, XII, 286 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1990 |
| ISBN13 | 9781349103546 |
| Editores | Palgrave Macmillan |
| Páginas | 286 |
| Dimensiones | 150 × 220 × 10 mm · 390 g |
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