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Marketing Strategy and Competitive Positioning Graham Hooley 8.º edición
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Marketing Strategy and Competitive Positioning
Graham Hooley
Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
592 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de mayo de 2024 |
| ISBN13 | 9781292725017 |
| Editores | Pearson Education Limited |
| Páginas | 592 |
| Dimensiones | 196 × 264 × 34 mm · 1,38 kg |
