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Essentials of Marketing Jane Martin 8.º edición
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Essentials of Marketing
Jane Martin
A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.
384 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de marzo de 2023 |
| ISBN13 | 9781292429533 |
| Editores | Pearson Education Limited |
| Páginas | 384 |
| Dimensiones | 266 × 195 × 18 mm · 704 g |
| Lengua | Inglés |
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