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Principles of Marketing: Scandinavian Edition
Parment, Anders, Ph.D.
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and d
552 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de julio de 2020 |
| ISBN13 | 9781292354996 |
| Editores | Pearson Education Limited |
| Páginas | 552 |
| Dimensiones | 269 × 200 × 21 mm · 992 g |
| Lengua | Inglés |
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