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Strategic Management: Concepts : Competitiveness and Globalization R. Duane Ireland 11.º edición
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Strategic Management: Concepts : Competitiveness and Globalization
R. Duane Ireland
Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de diciembre de 2013 |
| ISBN13 | 9781285425184 |
| Editores | Cengage Learning, Inc |
| Páginas | 480 |
| Dimensiones | 254 × 205 × 16 mm · 764 g |
