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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) Allen, Chris (University of Cincinnati) 7.º edición
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Allen, Chris (University of Cincinnati)
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
512 pages
| Medios de comunicación | Libros Book |
| Publicado | 13 de febrero de 2014 |
| ISBN13 | 9781285187815 |
| Editores | Cengage Learning, Inc |
| Páginas | 432 |
| Dimensiones | 279 × 218 × 18 mm · 926 g |
| Lengua | Español |
