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Marketing Strategy: A Decision-Focused Approach Orville Walker 8.º edición
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Marketing Strategy: A Decision-Focused Approach
Orville Walker
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
384 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de mayo de 2013 |
| ISBN13 | 9781259010903 |
| Editores | McGraw-Hill Education |
| Páginas | 384 |
| Dimensiones | 253 × 202 × 12 mm · 668 g |
